Fiston Bakery
The best croissant
As the owner of L’artisanal in Woluwe-Saint-Lambert, my client decided, at the end of June 2024, to open a new establishment: the Fiston bakery. This project, which had been in the pipeline for several years, is based on the concept of creating 100% artisanal, delicious snacks, all of which are made using a brioche base. To bring his project to life, he entrusted me with the task of representing his brand identity and devising a visual identity that would best reflect the image of his venture.
Time Period
2024
Mission
Branding
Packaging
Illustration
Kind of Project
Brand Designer
Tools
Adobe Software
Brief and challenge
Objective: To create a brand identity that is elegant yet warm, understated and timeless.
Challenge: The difficulty here is to create a brand that is both modern and traditional, without falling into the stereotype of a bakery. It is in situations like this that illustration is a tremendous asset for bringing a brand to life.
Creative process
01. LOGOTYPE
I’ve opted for a logo in lower-case, making the name feel more intimate and friendly. What’s more, the rounded shape of the letters enhances the typography’s appeal.
I then adjusted the strokes of the ‘i’ and the ‘f’ to create a more fluid harmony. As a result, this logo evokes a warm and intimate atmosphere.
02. COLOURS AND TYPOGRAPHY
The choice of brown is crucial here. Whilst this colour is already widely used in the food and drink sector, particularly in cafés, it remains just as relevant. Indeed, the message it conveys works well. This shade of brown is warm, familiar and welcoming. It pairs well with a pure, modern white, which contrasts with the softness of the brown.
DARK BROWN
#491F1A
WHITE
#FFFFFF
DM Sans
The DM sans typeface brings a sense of simplicity and elegance to our brand identity. To make the text easier on the eye, all text will be in the same brown as Fiston Bakery.
Aa
Aa
Regular
Black
1234
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890/#$€%()””?!
03. VISUAL STYLE
The world of Fiston Bakery is rich, artisanal, welcoming and modern. With this in mind, I decided to develop an illustrative style reminiscent of linocut and stamp art. We will use this concept across our various marketing materials at Fiston.
Graphics applications
Result
Having opened at the end of June, Fiston bakery is already a huge success, offering the residents of Woluwe-Saint-Lambert a high-quality, artisanal and indulgent breakfast. You can keep up to date with their latest news on their Instagram page or pop in to sample their delicious pastries! You can find this project on my Instagram @leplankeur.
Did you like this project?
If you like elegant and warm visual identities, you might like the work I’ve done for “L’artisanal”, a coffee roastery.