Entourloop
A clothing hire service for special occasions
Entourloop is a Charleroi-based company developing a concept: a clothing hire service for special occasions. In October 2021, the company’s manager approached La Superboite to take charge of creating the brand identity. As an intern at the agency at the time, I was tasked, along with another designer, with coming up with an elegant and refined logo for the company.
Time Period
2021
Mission
Branding
Logo
Kind of project
La Superboite Agency
Tools
Adobe Software
Brief and challenge
Objectifs :
Create a new, chic and elegant visual identity that visually conveys the company’s concept: a luxury clothing hire service. Design a logo and develop this logo into a visual identity.
Challenge :
As I’ve never dealt with this sort of business before, I’ll need to do a lot of research. We’ll need to bring the concept of recycling to life with a boho-chic aesthetic.
Creative Process
01. RESEARCH
The ‘Philosopher’ typeface is elegant and feminine, and is in line with the brand image the client is aiming for.
I realised that by splitting the word in two, the three ‘o’s in Entourloop touch each other. So I decided to intertwine them to create a loop that reflects Entourloop’s concept of recycling.
I print out my word and sketch a few loop patterns in pencil between the three ‘o’s. I then scan the version that looks the most accurate to me.
Finally, I redrew my logo in Illustrator, and this is the result.
02. UNION OF LOGOS
Meanwhile, my fellow designer had come up with a simpler logo, but one featuring a delicate typeface that complemented Entourloop’s boho-chic aesthetic perfectly. We therefore decided to merge the two logos.
My colleague’s version
X
My logo
03. FINAL LOGO
Graphics applications
Result
Thanks to the loop connecting the three ‘o’s in the name, I was able to illustrate the concept of recycling. This logo will subsequently serve as the basis for creating a modern and striking visual identity. The client has now adopted the graphic elements provided and her brand is up and running. You can find more information about this project on the following page Entourloop.
Did you like this project?
If you liked this understated and elegant visual identity, you might like the work I did for the Brussels bakery ‘Fiston’.