The Cinésprit Film Club
The Film Club for the Minds
Cinésprit is a fictional film club based in Brussels, Belgium. It specialises in screening a particular genre of film: films featuring spirits, ghosts, shamans and witches. To ensure the film club gains sufficient visibility, I am setting about creating its visual identity: its focus must be clearly reflected in this new image.
Time period
2021
Mission
Branding
Layout
Kind of project
personnal project
Tools
Adobe Software
Brief and challenge
Objective: To harmonise all graphic elements and create a new brand identity that conveys the values of L’artisanal: comfort, kindness and a warm, welcoming atmosphere.
Challenge: To create an original brand identity that stands out in the highly competitive coffee sector, which is already saturated with high-quality brands.
Creative process
01. LOGOTYPE
As for the logo, I’ve had the idea of creating a polymorphic logo that changes depending on the themes explored. I like the sense of strangeness that this customisation creates.
So, there’s a different version of the logo for each cycle: ghosts, shamans, witches and found footage.
Logo found footage
Logo witches
Logo shamans
Logo ghosts
02. COLORS AND TYPOGRAPHY
For the colours, I’ve chosen a fairly bold and striking palette, along with strong contrasts that emphasise the quirky nature of the visuals. The chosen typeface evokes a world of magic and antiquity.
Graphics applications
01. POSTERS
One thing leading to another, the world of spirits leads me to that of shadows, and then to that of counterforms. The idea that one image reveals another strikes me as an interesting way to approach the spiritual.
05. PROGRAMME
03. BUSINESS CARDS
Result
Through the Cinésprit film club, I was able to develop a visual identity within the cultural sector, which taught me a great deal about colour management and creating striking visuals. You can check out my other design projects on my dedicated Instagram page @anneceline.design
Did you like this project?
If you liked this film club project, you might also like the illustrations and brand identity I created for the fictional ‘Rumeur’ festival, which explores urban legends in a comprehensive event full of surprises.